from: DM
History, traditional culture, and social standing were no longer the dominant forces in shaping young people’s lives. It was now about who could afford to buy a games consul and spend their money in gaming arcades. It was a revolutionary moment, unlike these ads for the likes of
Nihon Bussan,
Sega, and
Capcom, which relied mainly on text, hot young women, muscled-up beefcake guys and dayglo bright colors to sell their shit.
These cheesy vintage gaming ads from 1980’s Japan offered consumers a sense they were hot, sexy, in control, and (apparently) tough as fuck. Video games were a globalist wet dream. Here was a product like sport, movies, television, and pop music that created a global culture that offered the same experience to thumb-bandits in Tokyo as it did to those, in say, Moosefart, Montana. Here was the next evolutionary step from pinball machines.
