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Christmas at Macys in 1948

As becomes the world’s largest store, it is prodigious, furious and for cash only In the last four weeks before Christmas, R. H. Macy of New York, the world’s largest store, goes through a kind of retailing blitz. On the day after its Thanksgiving parade (opposite page), which initiates New York’s Christmas season, an augmented staff of more than 14,000 sets furiously to work to sell everything in sight to an average 250,000 daily customers.

Macy’s is not merely the physically biggest store in the world, selling the greatest variety of items (400,000); it is also the world’s largest drugstore, bookstore, furniture store, liquor store, fabric and china store, for its departments handling these items all under one roof are bigger than any other store specializing in them.

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