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ALCOHOLIC ART: LIQUOR UNDER A MICROSCOPE

In 1992, a research scientist named Michael Davidson stumbled upon a genius idea right under his nose – literally. In his 25 year career through the many facets of microscopy, he had taken photographs under the microscope of a collection of items – DNA, biochemicals and vitamins. Looking for novel ways to fund his Florida State University lab, Davidson decided to take his microphotographs to businesses for possible commercial opportunities. While presenting his pictures to established retail companies, a necktie manufacturer changed his creative direction with just one word – cocktails. With this new direction, Davidson took his microphotography a step further. Along with mixed drinks, he picked out a few favorite brews and wines too and took some shots of the beverages under his microscope. Now his buzz-worthy images are shaking up the art world with BevShots.

BevShot images are made by first crystallising the drink of choice on a lab slide. Using a standard light microscope with a camera attached, the light source is polarised and passed through the crystals. This creates the magnificent colours we see in our favorite drinks featured on this site.

BevShots are licensed from Florida State University and Michael Davidson, but the man who keeps the party going is Lester Hutt, President of BevShots MicroArt, LLC. BevShots is the perfect blend of Hutt’s business and science background. While working on his graduate degree in chemistry from UC Berkeley, Hutt worked on NASA’s Mars probes searching for evidence of past life on the red planet. Apple Inc. then called on him to be a part of history as they released their revolutionary new product, the iPod.

Here we are presenting a selection of images how a certain liqueurs look under the microscope: (for more please visit BevShots)
from: Memolition

#1 australian-lager



#2 pina-colada



#3 redwine



#4 margarita



#5 irish-stout



#6 german-pilsener


#7 irish-lager



#8 gin


#9 chablis


#10 fuzzy-navel


#11 vodka-tonic


#12 white zinfandel


#13 whitewine


#14 vodka


#15 dry-martini


#16 tequila


#17  tenessee-whiskey


#18 champagne


#19 scotch

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