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NICOLAS WINDING REFN’S TRIPPY BOOZE COMMERCIAL CONTAINS MORE LSD THAN ALCOHOL


Nicolas Winding Refn directs films that really can be called visionary. From the Pusher Trilogy through Bronson to Valhalla and Drive, Refn’s trippy visuals blended with violence, sex, and mysticism recall outlaw filmmakers like Kubrick, Anger and Tarantino. His artful exploitation films are B-movies from another dimension. For instance, take this commercial that Refn directed for Hennessy. In a conversation I had with Refn he told me he’s never taken acid. I guess he doesn’t need to because there’s a point of view in his work that is already definitely psychedelic.

The product is Hennessy X.O - Odyssey. Refn took the word odyssey and ran with it.

The awesome music is by former Red Hot Chili Pepper Cliff Martinez.


Hennessy X.O - Odyssey (dir. Nicolas Winding Refn) from Stinkdigital on Vimeo.

Production Stink
Director: Nicolas Winding Refn
Executive producer: Gregory Panteix
Producer: Juliet Naylor
DOP: Natacha Brayer
Prod designer: Joseph Bennet
Music: Cliff Martinez
Edit: Matt Newman
Agency: DDB
Creative director: Alexander Khalchev
Creatives: Pierre Mathonat, Alexis Benbehe
TV producer: Sophie Megrous
Post production: Nightshift
VFX producer: Guillaume Raffi
Flame Artist : Adrien Servadio
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