We wanted each ‘Silly Robot’ to be different from one another, either in movement or conceptually so we created a set or rules; a strict colour palette, one texture and no more than 4 hours to create each one from start to finish (which we broke only a few times).
Each robot started as a sketch, we then worked directly wthin After Effects where we used shape layers and a few plugins to help speed up the design and animation process. We didn’t want to be too precious over every little movement and whatever we had at the end of a few hours usually went up to social media and we moved onto the next robot.
